At JVTI:
We deliver accredited Diploma and Postgraduate programs designed to equip learners with practical skills, industry relevant knowledge.
We deliver accredited Diploma and Postgraduate programs designed to equip learners with practical skills, industry relevant knowledge.
Diploma in Public Relations.
The Diploma in Public Relations (PR) is a comprehensive program designed to equip learners with the knowledge, skills, and professional competencies necessary to manage and enhance an organization’s image, reputation, and communication strategies. The course integrates PR theory with practical applications, focusing on media relations, digital communication, corporate diplomacy, content creation, and crisis management. Learners will acquire the ability to design and implement effective public relations strategies, strengthen stakeholder engagement, and uphold ethical standards in professional communication across diverse sectors.
• Understand PR Fundamentals: Develop a solid foundation in public relations theory, principles, and strategic roles in both public and private institutions.
• Develop Strategic Planning Skills: Gain the ability to research, design, and implement comprehensive PR strategies and campaigns aligned with organizational goals.
• Master Media Relations: Build and sustain positive relationships with journalists, editors, and digital media platforms for effective information dissemination.
• Create Effective Content: Acquire proficiency in writing press releases, feature stories, speeches, and digital communication materials across multiple channels.
• Manage Crises: Learn to anticipate, manage, and resolve crises while maintaining or restoring public trust and institutional reputation.
• Understand the Broader Context: Explore the socio-cultural, political, and economic contexts shaping public relations practice, including ethical and legal considerations.
• Measure and Evaluate Success: Develop the capacity to assess and measure the impact of PR campaigns using qualitative and quantitative evaluation tools.
By the end of the Diploma in Public Relations, learners will be able to:
• Apply public relations theory and principles to manage organizational image and reputation
• Design, implement, and evaluate strategic PR campaigns aligned with organizational goals
• Build and maintain effective relationships with media, stakeholders, and the public
• Create compelling content for press releases, digital media, speeches, and other communication channels
• Anticipate and manage crises while maintaining public trust and organizational credibility
• Utilize digital platforms and social media tools for effective communication and brand management
• Assess the impact of PR initiatives using qualitative and quantitative evaluation methods
Module 1: Introduction to Public Relations
• Introduction
• Major differences between publicity and public relations
• The PR publics
• Corporate advertising and corporate social responsibility (CSR)
• Image and reputation management
Module 2: Organizational Behavior
• Introduction to basic concepts
• The individual and the organization
• Decision-making
• Leadership
• Group dynamics and group relationships
• Motivation and theories of motivation
• Organizational communication process
• Organizational power and politics
• Sample examination paper 1
• Sample examination paper 2
Module 3: Public Relations and Diplomacy.
• Introduction
• Qualities and characteristics of diplomats
• Roles of public relations practitioners
• Corporate diplomacy and corporate relations
• Public diplomacy
• The future of diplomacy
Module 4: Theories of Communication and Public Relations.
• Communication
• Models of mass communication
• Theories of mass communication
• The internet and digital communication
• Application of communication theories in PR practice
Module 5: Media and Communication Skills.
• Introduction to media and its role in PR
• Writing for the media (press releases, feature stories, editorials)
• Public speaking and presentation skills
• Interview techniques and media briefings
• Social media management and digital storytelling
• Media ethics and regulation
• Communication officers and PR practitioners seeking professional growth.
• Marketing and corporate affairs staff in public and private sectors.
• Government communication personnel and media liaison officers.
• Aspiring PR professionals seeking to establish a career in strategic communication.
• Entrepreneurs and managers aiming to enhance brand image and stakeholder relations.
• Students intending to progress to advanced studies in communication, media, or management.
• Format: Self-Paced and Distance Learning
• Language of Instruction: English
• Duration: 6 Months
• Level: Intermediate
Learners will be evaluated through:
• Assignments: 60%
• Research Project/Term Paper: 30%
• Final Examination: 10%
Upon successful completion, learners will be awarded a Diploma in Public Relations, Certificate and Transcript by Jocy Visionary Training Institute.
Fee: USD 800
We deliver accredited Diploma and Postgraduate programs designed to equip learners with practical skills, industry relevant knowledge.
Mon – Fri: 8am – 5pm
Saturday: 9am – 5pm
Weekend & Public Holidays: Closed
Call: +254 707 431 490
Email: info@jocyvisionaryinstitute.com
Location: Flame Tree Building, 2nd floor, Uhuru street. Thika